On November 8th, 2022, our CEO Daniel Crucius was invited to SRF’s morning show „Treffpunkt“ with host Christina Lang. The discussion focused on the evolving landscape of Interactive Voice Response (IVR) systems and their impact on modern customer experience.

During the interview, Crucius shared insights into process touchpoint management and how AI-driven voice systems are transforming customer interaction. „The key is to find the perfect balance between automated efficiency and human touch,“ Crucius explained to the Swiss national radio audience.

The conversation highlighted how strategic implementation of IVR systems can enhance customer experience while maintaining authentic brand communication – a core principle that drives cruvisions‘ approach to digital transformation.

Watch the full interview [Link] or learn more about our expertise in voice technology and strategic touchpoint management.

Listen to the show here: LINK